Opus Trust Marketing Sales Director Mark Hetem is looking forward to another banner year and wondering why digital developments are both a blessing and a curse.
For which trend (business or technological) do you think 2015 will be remembered?
Without a doubt, 2015 will be known as the year in which technology began to gain traction, leading to higher print quality than ever before, increasing capacity for customization, shorter delivery times and better understanding for customers.
The printing press of 2015 and beyond is starting to look very different from that of previous years. Improving the quality of reports and management systems means that print operations are becoming more computerized than ever before and the development of advanced management information tools means that office technology has had an impact on production.
Finally, of course, technology has enhanced paper communications by making them more interactive and linking them to digital communications.
What do you think will represent the greatest opportunity for printers in 2016 and why?
The growth of digital media as a communication channel is a threat to the printing industry as a whole, but also an opportunity for printers to be able to diversify to take advantage of it. In 2016, we will continue to provide our customers with multi-channel communications capabilities and experience so they can serve their increasingly digitally savvy customers. We will also continue to offer expertise in workflow solutions and services that bridge digital and print for our clients and their customers.
What do you think will pose the greatest threat to printers in 2016 and why?
There is no doubt that the growth of digital media, including the Internet, is the most significant threat to the printing industry – and it will continue to be the case in 2016. The growth of digital media as a Transactional and marketing channel means that many commercial printers find the pace of technological change too onerous. They will have to adapt very quickly to changes in the way people get content if they are to survive and thrive for years to come.
What’s the one thing the industry should be doing more, or doing better, in 2016?
We need to invest in our people and recruit a new generation of employees who can master the technology needed to run the business of tomorrow. At Opus Trust Marketing, we will continue to work hard on our training program in 2016 and recruit to attract the best in the industry.
What was your highlight in 2015?
Cross the Â£ 20 million turnover threshold. Our half-year results also show continued growth.
If you are planning to go to Drupa next year, what do you want to see?
We believe that participation in these fairs is the key to successful innovation, we are keen to understand all new technologies that can further improve our wide range of services.