61% of Italian companies intend to increase digital investments in the near future, 37% think they will be in line with current ones, and only 2% think they will decrease. This is what emerges from an interesting survey carried out in 2021 by Aruba Company, the Aruba division that develops tailor-made IT projects and solutions for businesses and public administrations, e Cionet, international business community of CIOs and Digital Leaders, on the CIO, ICT Manager and CTO of the IT and Innovation division of 230 companies.

An evolution driven in part by a feeling of confidence and optimism towards digital adoption, in part by a need: the pandemic that erupted in 2020 has accelerated the processes of digital transformation and forces companies around the world to rethink strategic-organizational models (working methods, processes, roles, skills, etc.) and to enhance the experience of remote / smart work and the component security. We just believe that with the increase in internet usage, the risk of cyber attacks has increased. As of May 2020, the FBI has reported a 300% increase in cybercrime, and 72% of businesses have admitted to experiencing at least one breach in the past 12 months due to an application vulnerability (source: Barracuda Networks , The state of application security in 2021).

Digital transformation: digital trust is essential

In this context, it will be even more important for the brand to establish and maintain the digital trust. It is no coincidence that the IT decision-makers of the main Italian companies involved in the survey are convinced that the trusted component in the trajectories of digital transformation, it plays an essential role. Confidence that travels on two tracks: IT risk strictly speaking, which refers to process safety, and reputation digital activities and organization.

The Aruba Enterprise-Cionet survey reveals that 57% of them will have aspecial attention to technological skills that ensure validity and security of digital transactions, and that a good 35% consider the essential human component, i.e. user confidence in the use of digital technologies by businesses and public administrations.

More than half of those surveyed believe that the main positive effect of digital transformation will be a development and growth of human resources, followed by an increase in dynamism and responsiveness, a greater use of agile and intelligent working, and a greater ability to build relationships and supervise clients. The whole organization becomes less hierarchical and more efficient.

To achieve these goals, one must first overcome existing obstacles, such as complex organizational processes, costs and time required to implement solutions, data security and lack of internal digital skills. Important help in this process comes from technology partners and the digital services available on the market, which intervene massively in the organizational processes of companies, facilitating communication exchanges, viewing flows, etc.

Trusted services and ideal technology partners

Suppliers of Digital trust services they assume an increasingly strategic role in digital ecosystems. According to IDC research, by 2025, 25% of spending on security services will be on developing and managing digital trust plans. It is not so much a question of “simple” service providers, but rather of (trusted) partners who must support clients in training, advice and support activities.

Transparency to build trust, the importance of security in the choice of a Data Center, the certification of Service Providers, the commitment to sustainability issues are virtuous characteristics and behaviors linked to the trust that companies seek in ideal IT partners / suppliers.

As for Trust services and solutions perceived as having higher added value by companies to facilitate their process of dematerialization and digitization, 63% of these are approval and signature process management solutions, followed by digital identity services (59%) and digital preservation services (51%). Answers that demonstrate how essential the flow of data and information is to improving a company’s business. In fact, 73% use them often or very often, 16% quite often, and only 11% still say they do not fully exploit the potential of data to improve their business.

A requirement sought by both technology partners and digital services is thethe integration, which makes it possible to overcome the cultural and organizational walls which hinder the journey towards digitization. For 81% of those questioned, integrability is a fundamental element in the choice of a service provider. Choosing integrable tools and integrating solutions means having a positive influence on the organizational and strategic aspects of a company, valuing previous achievements and investments. It means add or remove (simplify) to complete, perfecting and innovating without distorting.

Key values ​​of Aruba Company, which provides IT solutions to businesses and PAs embarking on their journey to innovation. Specialized division of Aruba SpA., the largest Italian cloud provider and the number one company in Italy for data center services, web hosting, email, PEC and domain registration, Aruba Enterprise has been dedicated for over 10 years in the design, implementation and management of enterprise technology solutions. edge and highly custom, entirely dedicated to companies and public administrations who need a partner to seize the great opportunities offered by IT and Digital Transformation. And he does it in the full compliance with pre-existing processes, from an integration perspective which, as mentioned above, is a crucial aspect of the digital transition process. Let’s get into the details.

The pillars of the Aruba Enterprise philosophy

Aruba Enterprise’s digital transformation services include software tools to manage processes and organization in a compliant manner, minimizing the risks to which IT infrastructure is exposed. Like? With the qualified digital signature, which guarantees the identity of the subscriber, and with the TSA qualified timestamp, which allows a certain and legally valid date and time to be associated with the electronic document. Also with the PEC workflow software which certifies the exchange of electronic messages, and the systems of strong authentication to access IT tools in complete security and uniquely identify each operation.

Aruba Enterprise also offers business solutions for the dematerialization of processes, which represents an important step in eliminating waste and leads to savings in time and resources. Trusted value-added services and solutions to facilitate the dematerialization and digitization process primarily concern the management of approval and signature processes, SPID digital identity, digital preservation, signature and certified email solutions. Aruba Enterprise offers its partner companies the innovative service of graphometric signature documents, which consists of signing on a graphic tablet or on a touch screen with a system allowing the collection of unique and personal data related to the subscriber (so-called graphometric vectors), and finally the archiving activity, with a standard of storage system that adapts to any type of business and can be easily integrated into business systems.

“Aruba Enterprise provides fiduciary services – such as certified emails, digital signatures, emails – using its platforms in SaaS and PaaS mode, satisfying the needs of the customer, who can integrate them into their digital processes with the guarantee of a reliable service. Qualified service provider at European level ”, he pretends Giorgio Girelli, Managing Director Aruba Enterprise.

“Trust services have a fundamental role as an enabling technology for the delivery of services that citizens and businesses will need to use online. It is precisely in the provision of services where a large amount of data, often also sensitive, is processed that non-repudiation, that is to say the legal validity of the data that is managed, signed, transmitted, stored becomes fundamental and trust services guarantee precisely this opposability to third parties ”, Explain Andrea Sassetti AD Aruba PEC, Director of Governance and Corporate Affairs, Trust Services, Aruba Enterprise.

In collaboration with Aruba Enterprise


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