BURLINGTON, Vermont., December 28, 2021 / PRNewswire / – Grandfather, the leading customer reviews and reputation management solution, has introduced a new offering in its Widewail Trust marketing platform, Invite Video (â„¢). Leveraging the company’s SMS notification generation technology, Invite Video â„¢ further empowers marketing teams by capturing video testimonials.

“Word of mouth marketing has taken on a whole new form, with video playing a key role,” said Matt Murray, CEO of Widewail. “Consumers look to their peers to provide the information they need to build confidence in a business or product, and when a review is accompanied by a quality video, consumers are more likely to trust this company.”

Widewail’s Software-as-a-Service (SaaS) platform and always-on trusted marketing platform proactively capture customer feedback, distribute positive reviews on relevant forums such as Google and Facebook, and shape a broader message around a company through the words of its customers. Directly integrated with point-of-sale systems, Widewail’s solution automatically extracts customer data and generates mobile-friendly review requests to drive customer engagement with reviews.

“In the past, video reviews came with long lead times and full production teams that were too expensive for owners and cumbersome for customers. Invite Video is a convenient solution that engages with a customer while their positive experience with your business is fresh, generating an engaging testimonial video straight from their smartphone with no downloads required. “

To learn more about Invite Video â„¢ and Widewail’s other trusted marketing solutions, visit www.widewail.com

About Widewail
Widewail started out as the first company to focus solely on search optimization through a managed online review response. Today, Widewail’s suite of solutions leverages automation and industry expertise to directly drive and manage customer and prospect conversations in consumer reviews and social media, improving rankings for local search. Widewail builds trust between local businesses and the communities they serve. For more information, please visit https://www.widewail.com/.

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